Just type general election in any search engine, probably the first results you'll get is the on going UK general election. And indeed it's such an eye opener for me at least, to experience such event.
Politician being politician, they have their way to spin it to their advantage. And answering questions without actually answering it are part of their daily ritual. Between substance, voting for change and "real" change, these are the keywords being used by the 3 main parties, Labour, Conservertive and the Liberal Democrats.
Quite sure the 3 leaders are not really in talking terms, but at least they acted professionally when they have to :) Campaigning with a positive attitude. Life debate on TV were a great addition this election. And if I can loosely say, their ads are really creative too!