A DeZemBer's Blog

First thing first. I do not work with Apple Inc or in any of it's subsidiaries or affiliated with them in any way or form. I do work in a major consumer electronic manufacturer company in the UK and my opinion piece below in no way or form represent what I do professionally for a living but merely just my frank and personal opinion. All encounter below is being described at it's truest form that I can remember and describe. Alright... with the legal bit out of the way, let me start with brief experience sharing working in a typical marketing team in a multinational consumer electronic company. Often enough we will be stuck in a team meeting discussing plans and strategy on how to market our upcoming products to the market. And I can bet you with all my working experience that the word "Apple" will come up in one way or form during these meetings. Hence we are either bench-marking what Apple does, or simply try to replicate what they have done.  But based on

With the recent conclusion of consumer tech product launches from new smartphones to smartwatches, from phone as big as tablets to tablets as large as laptops, the usual argument since probably 2010 still split the views of many. Apple vs the Rest . Source: wikipedia.org #Personal Computer Believe it or not. Apple has been fighting this "litigation" almost ever since their inception. They started off with the "Big Blue" (IBM) and they have tackled the space where some thought as impossible as landing a man on the moon then, “Personal Computer” which today we just simply call it as PC. Then with Microsoft. Based on my limited understanding of what really happen then, I have to say "innovation" probably dominates the era when PC started penetrating our household. Some define innovation as a new word of creative piracy or photocopying. Others may argue that without innovation, technological advancement might takes much longer than what we wo